100 Reasons To Buy
THE BOOK
TOPICS
100 Reasons To Buy
MAKE YOUR WEBSITE SELL
2. Discover exactly how to get traffic to your website
3. Get hundreds of ideas to boost your sales
4. Easy-to-read, easy-to-understand, non-technical
5. Access heaps of step-by-step guides and how-tos
6. Perfect for beginners or experts alike
7. Loaded with practical ideas, tips and approaches
8. Uncover the thinking behind being successful online
9. Written by one of the UK's top online marketing experts
10. Is the ultimate guide to increasing your online profits
Get into the Web Owner’s Mindset
11. Learn why thinking like an online entrepreneur makes you money
12. Find out how to beat the economic bad times and thrive in the process
13. Get 80% of your time back and still make more money
14. Uncover the secret ‘thought’ weapon to online success
15. Learn why your confidence will win you more business
16. Discover the priority list everyone gets wrong (and the right one)
17. Learn from some of history’s billion-dollar cock-ups
18. Get the 11 questions that will light your way to success
19. Discover why you should treat your website like a salesperson
20. Understand how to use your competitor’s mindset to get more customers
Find the Right Web Design Partner
21. Learn how to locate great web designers
22. Discover the 8 killer questions to ask to discover if your web designers are right for you
23. Understand why building your own website would be a disaster
24. Find out if your web designers are technical without becoming a geek
25. Discover how to build a website ultra-cheaply using freelancers
26. Work out exactly how much you should spend on your website
27. Use my pre-written website project brief
28. Understand the pros and cons of using local, national and international web designers
29. Learn what a CMS is and why you should own one
30. Unearth the truths web designers rarely discuss
Plan and Build Your Website
31. Find out why you need legal protection from your web designers
32. Learn two costly mistakes almost every web project makes
33. Find out how your customers can build you a better website
34. Understand the process of building your website with crystal clarity
35. Use the comprehensive project checklist to keep everyone on track
36. Get the gen on hosting your website
37. Use my 100+ key questions to define exactly your website’s content and functionality
38. Learn how not to lose your search engine ranking when your new site goes live
39. Discover the ‘golden touches’ often missed off web projects
40. Get the project management tools I use every day for my biggest clients
Discover the 7 Principles of Internet Marketing
41. Turn your business from a diving board into a famous Greek monument
42. Use the power of split testing to give yourself a pay rise
43. Learn why doubling your business is far easier than you might believe
44. Discover why the Success Pyramid will change your online life forever
45. Uncover the hidden profits in your customers
46. Identify why profiling your customer builds you a better business
47. Unleash the power of testing to prove your success
48. Improve one part of your sales process by 1% and double your business
49. Learn the Internet Equation and use it to magnify your success
50. Work out whether you’re really making money from your website
Get Instant Traffic to Your Website
51. Access the complete ‘how-to’ guide for AdWords
52. Rocket from AdWords beginner to advanced tactician in one Chapter
53. Get instant traffic to your website
54. Create hundreds of highly relevant keywords to get people to your products/services
55. Unearth high profit keywords and win more sales
56. Write ‘honey-pot’ ads that attract the click
57. Use the little known techniques to keep your Cost Per Click to an absolute minimum
58. Learn the 21 advanced tactics to ad writing
59. Uncover Google’s hidden Quality Score and stop it from killing your campaign
60. Learn the strategies to analysing AdWords that yield more sales and more conversions
Build Lasting Relationships with Your Customers
61. Use email to turn prospects into customers clambering to buy your products/services
62. Learn why people confuse email marketing with spam and lose money in the process
63. Discover the 20 absolute musts for writing the perfect email
64. Find out why giving away free stuff earns you money
65. Understand why the better looking the email, the less it sells
66. Put your emails on an ‘auto-pilot’ system which delivers customers to your door
67. How to write an outstanding subject line
68. Understand emails and the law
69. Access the software that safely delivers all your emails
70. Discover how often you should send your emails
Turn Visitors into Customers
71. Learn the 9 key strategies to writing brilliant sales copy
72. Get the killer web page structure that makes people buy
73. Find the 45 parts of your website that you can change to gain more customers
74. Get instant testimonials from your customers (without them realising)
75. Discover why (and which) guarantees earn you more money
76. Learn how to use multimedia to win more customers
77. Discover the dedicated ecommerce section on how to win more business
78. Get 6 amazing ways to make more sales from an ecommerce product page
79. Get 4 top methods to make more sales from ecommerce basket and payment pages
80. Make your visitors take the action you want them to take
Get Lasting Traffic to Your Website
81. Walk through the step-by-step guide to SEO’ing your own website
82. Baffle the competition as you get to the top on Google
83. Discover how to get to the top on Google at zero (or next to zero) cost
84. How to avoid the trap 99% of SEO projects make
85. Discover what domain name you should buy
86. Learn how to use the Internet as a social network to rocket up the rankings
87. Unearth what you can instantly do to surge up Google’s ranking
88. Find out how Google really ranks websites
89. Discover how to make people want to link to your website
90. Reveals the SEO myths
Analyse and Grow
91. How to become a master of Google Analytics
92. Get the step-by-step guide to setting up Google Analytics on your site
93. Find out so much information on your visitors that you will blush
94. Discover the secret to quick and simple analysis of your website
95. Find out why your visitors are leaving
96. How to locate the keywords and websites that are driving traffic to your door
97. How to automatically calculate exactly how much each visitor is worth
98. Plug the leaks in your visitor’s pathway to a sale
99. See how many people clicked on which parts of your webpages
100. THIS IS THE ULTIMATE GUIDE TO INCREASING YOUR ONLINE PROFITS
There you go! 100 reasons why you should buy “Make Your Website Sell – The Ultimate Guide to Increasing Your Online Profits”.
BUT, if you need one more it’s this…
101. No other book gives you the complete ‘how to’ strategy for online success – you simply, must not do business in today’s economy without reading “Make Your Website Sell”.